Raving Fans: A Revolutionary Approach to Customer Service
Raving Fans: A Revolutionary Approach to Customer Service
Kenneth Blanchard, Sheldon M. Bowles, (Foreword) Harvey M...
1993
A Big Life in Advertising
A Big Life in Advertising
Mary Wells Lawrence
2002
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (3rd Edition)
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (3rd Edition)
Geoffrey A. Moore
2014
Why We Buy: The Science of Shopping (Updated and Revised for the Internet, the Global Consumer an...
Why We Buy: The Science of Shopping (Updated and Revised for the Internet, the Global Consumer an...
Paco Underhill
2009
The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
David Mattson
2009
The Experience Economy: Work Is Theatre and Every Business a Stage
The Experience Economy: Work Is Theatre and Every Business a Stage
B. Joseph Pine II, James H. Gilmore
1999
It's Not How Good You Are, It's How Good You Want to Be
It's Not How Good You Are, It's How Good You Want to Be
Paul Arden
2003
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Scott Bedbury, Stephen Fenichell
2003
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Crea...
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Crea...
David Meerman Scott
2010
Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Co...
Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Co...
David Verklin, Bernice Kanner
2007
The Thank You Economy
The Thank You Economy
Gary Vaynerchuk
2011
Seducing Strangers: How to Get People to Buy What You're Selling
Seducing Strangers: How to Get People to Buy What You're Selling
Josh Weltman, (Foreword) Jon Hamm
2015
How I Raised Myself from Failure to Success In Selling
How I Raised Myself from Failure to Success In Selling
Frank Bettger
1992
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Geoffrey A. Moore
2004
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Genera...
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Genera...
Dave Kerpen
2011
Unthinking: The Surprising Forces Behind What We Buy
Unthinking: The Surprising Forces Behind What We Buy
Harry Beckwith
2013
Crossing Fifth Avenue to Bergdorf Goodman: An Insider's Account on the Rise of Luxury Retailing
Crossing Fifth Avenue to Bergdorf Goodman: An Insider's Account on the Rise of Luxury Retailing
Ira Neimark
2007
The Challenger Sale: Taking Control of the Customer Conversation
The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon, Brent Adamson
2011
Pop!: Create the Perfect Pitch, Title, and Tagline for Anything
Pop!: Create the Perfect Pitch, Title, and Tagline for Anything
Sam Horn
2009
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
Steve Stoute
2012
The New Rules of Retail: Competing in the World's Toughest Marketplace (Second Edition)
The New Rules of Retail: Competing in the World's Toughest Marketplace (Second Edition)
Robin Lewis, Michael Dart
2014
Call of the Mall: The Geography of Shopping by the Author of 'Why We Buy'
Call of the Mall: The Geography of Shopping by the Author of 'Why We Buy'
Paco Underhill
2005
Signs and Wonders: The Spectacular Marketing of America
Signs and Wonders: The Spectacular Marketing of America
Tama Starr, Edward Hayman
1998
Brand Leadership
Brand Leadership
David A. Aaker, Erich Joachimsthaler
2000
Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles of Sales Greatness - How to Make Sa...
Jeffrey Gitomer's Little Red Book of Selling: 12.5 Principles of Sales Greatness - How to Make Sa...
Jeffrey Gitomer
2004
Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
1997
The New Conceptual Selling
The New Conceptual Selling
Robert Miller
2005

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